Jardin × Giuseppe — no names, no reveals, just a feeling
September 29 (Tuesday)
Pre-Launch · Mystery Tease
📸 Static🔮 Teaser
“Something Is Brewing Between Two of Our Tables” 🔮
PlatformBoth (FB + IG)
ConceptJardin × Giuseppe
PillarBehind the Curtain (mystery tease)
Shoot📷 Needs Monthly Shoot
Something is brewing between two of our tables. No names yet.
Moody dual-restaurant imagery: candlelight from Jardin next to a stone-oven flame from Giuseppe, cut together. No names, no cuisine hints, no copy beyond the client's own wording (“something is brewing”). Shot format lifted from the monthly shoot — needs that shoot to land by ~Sep 26–27 to make this date.
Shoot DetailMonthly shoot — moved up to land before Sep 29
⚠️ Open item: Shoot timing is the risk here — flagged to Production Director.
Josette's Approval
September 29 (Tuesday)
Pre-Launch · Mystery Tease
✨ Story🔮 Teaser
Cryptic Follow-Up — “Any Guesses?” Poll
PlatformBoth (FB + IG)
ConceptJardin × Giuseppe
PillarBehind the Curtain (mystery tease)
Shoot📷 Needs Monthly Shoot
Any guesses? 👀
One-line Story follow-up to the static tease, same day. Poll sticker inviting guesses — no reveals, no hints beyond mood.
Shoot DetailSame shoot as the static tease
Josette's Approval
Week 1 · October 1–3 · Monkey Business Announcement
A new chapter, no address yet — relocation guardrail in effect
October 1 (Thursday)
Month Opener · Monkey Business News
📸 Static🔴 High Priority
“We've Signed for a New Chapter” — Relocation-Contract Announcement
PlatformBoth (FB + IG)
ConceptMonkey Business
PillarBehind the Curtain (news)
Shoot♻️ No Shoot Needed
We've signed for a new chapter.
Announces the signing only. No address, no neighborhood, no map pin, no location-dependent copy — the new address is still unconfirmed (relocation guardrail in brand-context.md). Signing-moment photo or a branded announcement graphic.
Shoot DetailGraphic/announcement asset — no shoot needed
⚠️ Open item: What's clearable beyond “we signed for a new location” is still an open question for the client.
Josette's Approval
October 1 (Thursday)
Monkey Business News
✨ Story
Excited Follow-Up — “More Details Soon”
PlatformBoth (FB + IG)
ConceptMonkey Business
PillarBehind the Curtain (news)
Shoot♻️ No Shoot Needed
More details soon.
Same-day Story riding the momentum of the announcement post. Keeps energy up without adding any new location detail.
Shoot DetailText-on-image Story
Josette's Approval
October 3 (Saturday)
Monkey Business News
✨ Story
Second Beat — Behind-the-Signing Team Reaction
PlatformBoth (FB + IG)
ConceptMonkey Business
PillarBehind the Curtain (news)
Shoot♻️ No Shoot Needed
The team's reaction to the news, still no address.
A second, lighter beat on the announcement — a candid team reaction moment. Still fully vague on where/when, per the relocation guardrail.
Shoot DetailExisting/candid team photo
Josette's Approval
Week 2 · October 6–7 · The Reveal
Jardin × Giuseppe toast reel unveils Oh My Thai — hero moment of the month
October 6 (Tuesday)
The Reveal · Hero Piece
🎥 Video🔴 High Priority
The Toast + Feature-Dish Reel — Oh My Thai Unveiled
PlatformBoth (FB + IG)
ConceptJardin × Giuseppe → Oh My Thai
PillarBehind the Curtain (reveal)
Shoot📷 Needs Monthly Shoot
The tease resolves — Oh My Thai is the new concept.
Hero video of the month. A Jardin×Giuseppe toast (slow-motion glass-clink / cheese pull / hand drizzle / satisfying cut for the payoff) cutting into a first-bite moment for each restaurant's feature dish, landing on the Oh My Thai reveal.
Shoot DetailMonthly shoot, hero piece
⚠️ Open item: Confirm whether Giuseppe Iloilo shares a building with Libertad Cafe — affects whether this can be shot in one visit.
Josette's Approval
October 6 (Tuesday)
The Reveal
📸 Static
Companion Still — The Toast / Feature-Dish Moment
PlatformBoth (FB + IG)
ConceptOh My Thai
PillarFood Itself
Shoot📷 Needs Monthly Shoot
A still from the toast, for the grid.
Grid-friendly static pulled from the same reveal shoot — the toast or feature-dish moment as a single frame.
Shoot DetailSame shoot as the reveal video
Josette's Approval
October 6 (Tuesday)
The Reveal
✨ Story
“It's Official” Follow-Up Story
PlatformBoth (FB + IG)
ConceptOh My Thai
PillarOccasions & Experiences
Shoot📷 Needs Monthly Shoot
It's official.
Same-day Story riding the reveal video's momentum.
Shoot DetailSame shoot as the reveal video
Josette's Approval
October 7 (Wednesday)
The Reveal (Day 2)
✨ Story
Reveal Reactions / Replay
PlatformBoth (FB + IG)
ConceptOh My Thai
PillarOccasions & Experiences
Shoot📷 Needs Monthly Shoot
Still talking about it.
Second reveal-day Story — reactions to or a replay cut of the toast clip, keeping the reveal alive a day longer.
Shoot DetailSame shoot as the reveal video
Josette's Approval
Week 3 · October 10–11 · Countdown Sneak Peeks
Oh My Thai can now be named — steam, morning routine, prep-humanizing content
October 10 (Saturday)
Countdown · Now Nameable
📸 Static
Countdown Sneak Peek — Steam Rising
PlatformBoth (FB + IG)
ConceptOh My Thai
PillarFood Itself
Shoot📷 Needs Monthly Shoot
The name's out. The countdown begins.
Oh My Thai can now be named and featured openly (per the brief's assumption — specifics still pending clearance). Shot format: steam rising, for a freshness signal.
Shoot DetailMonthly shoot
⚠️ Open item: Which sneak-peek elements are cleared for public release (interior, menu, team, signage) is still unanswered.
Josette's Approval
October 10 (Saturday)
Countdown · Now Nameable
🎥 Video
Countdown Sneak Peek — The Morning Routine / Kitchen Open-Up
PlatformBoth (FB + IG)
ConceptOh My Thai
PillarBehind the Curtain
Shoot📷 Needs Monthly Shoot
Before the doors open, this is what it looks like.
Prep-humanizing content — the morning routine / kitchen open-up format named in the brief.
Shoot DetailMonthly shoot
Josette's Approval
October 11 (Sunday)
Countdown · Now Nameable
✨ Story
Days-to-Go Countdown Sticker
PlatformBoth (FB + IG)
ConceptOh My Thai
PillarBehind the Curtain
Shoot📷 Needs Monthly Shoot
5 days to go.
Countdown sticker over a teaser still, marking the days left until Oct 16.
Shoot DetailCountdown sticker over a shoot still
Josette's Approval
Week 4 · October 16 · Grand Opening Day
Client-funded shoot at Oh My Thai itself — the payoff
October 16 (Friday)
Grand Opening Day
🎥 Video🔴 High Priority
Grand Opening — The Slow Pull-Away Hero Reveal
PlatformBoth (FB + IG)
ConceptOh My Thai
PillarOccasions & Experiences (grand opening)
Shoot💰 Client-Funded Shoot
Oh My Thai is open.
Shot format: the slow pull-away, for the hero reveal shot of the finished dish or space. This is a separate, client-funded shoot on top of the monthly one — not expected to come out of the Libertad Cafe visit.
Shoot DetailSeparate, client-funded shoot at Oh My Thai
⚠️ Open item: If this shoot slips, does the monthly shoot's countdown footage cover these slots instead? (open question for Hazel/client)
Josette's Approval
October 16 (Friday)
Grand Opening Day
✨ Story🔴 High Priority
Countdown Hits Zero — “Tonight!”
PlatformBoth (FB + IG)
ConceptOh My Thai
PillarOccasions & Experiences (grand opening)
Shoot💰 Client-Funded Shoot
Tonight!
Live coverage through the opening as the countdown sticker hits zero.
Shoot DetailSeparate, client-funded shoot
Josette's Approval
Week 5 · October 22 · Non-Launch Anchor
Giuseppe Iloilo — so the page doesn't read as launch-only
October 22 (Thursday)
Non-Launch Anchor
🎥 Video⚖️ Portfolio Balance
Portfolio Balance — Giuseppe Iloilo Plating Reel
PlatformBoth (FB + IG)
ConceptGiuseppe Iloilo
PillarIloilo Proud / Social Proof
Shoot📷 Needs Monthly Shoot
One slot, off the launch storylines.
Plating-led, “slow pull-away” reel. This is the brief's required non-launch slot so the group page doesn't become launch-only. Confirmed as Giuseppe Iloilo — since it shares an address with Libertad Cafe, the Production Director can likely capture this in the same monthly-shoot visit as the reveal/countdown footage, at no extra fee.
Shoot DetailMonthly shoot — Giuseppe Iloilo shares the Plaza Libertad / JM Basa St address with Libertad Cafe, so this piggybacks on the same visit
⚠️ Open item: Still confirm with the client whether Giuseppe Iloilo and Libertad Cafe are literally the same building or just the same street — affects how much of this can ride on the single shoot visit.
Josette's Approval
October 22 (Thursday)
Non-Launch Anchor
✨ Story⚖️ Portfolio Balance
Story Cut from the Same Footage
PlatformBoth (FB + IG)
ConceptGiuseppe Iloilo
PillarIloilo Proud / Social Proof
Shoot📷 Needs Monthly Shoot
A second cut, same footage.
Story repurposed from the same reel — no separate production needed.
Shoot DetailSame monthly-shoot visit
Josette's Approval
Client Sign-Off
Once you have reviewed all 16 posts above, click Submit below and your approvals and notes go straight to Hazel — no extra step needed.
Josette Lutze
Hazel Marre Faith Lacang
Sep 29 – Oct 31, 2026
Revised 2 · Sept 22, 2026
📅
Recommended Posting Schedule — Sep 29 – Oct 31, 2026
Date
Day
Topic / Hook
Format
Concept
Pillar
Done ✓
September 29
Tuesday
“Something Is Brewing Between Two of Our Tables” 🔮
📸 Static
Jardin × Giuseppe
Behind the Curtain (mystery tease)
September 29
Tuesday
Cryptic Follow-Up — “Any Guesses?” Poll
✨ Story
Jardin × Giuseppe
Behind the Curtain (mystery tease)
October 1
Thursday
“We've Signed for a New Chapter” — Relocation-Contract Announcement
📸 Static
Monkey Business
Behind the Curtain (news)
October 1
Thursday
Excited Follow-Up — “More Details Soon”
✨ Story
Monkey Business
Behind the Curtain (news)
October 3
Saturday
Second Beat — Behind-the-Signing Team Reaction
✨ Story
Monkey Business
Behind the Curtain (news)
October 6
Tuesday
The Toast + Feature-Dish Reel — Oh My Thai Unveiled
🎥 Video
Jardin × Giuseppe → Oh My Thai
Behind the Curtain (reveal)
October 6
Tuesday
Companion Still — The Toast / Feature-Dish Moment
📸 Static
Oh My Thai
Food Itself
October 6
Tuesday
“It's Official” Follow-Up Story
✨ Story
Oh My Thai
Occasions & Experiences
October 7
Wednesday
Reveal Reactions / Replay
✨ Story
Oh My Thai
Occasions & Experiences
October 10
Saturday
Countdown Sneak Peek — Steam Rising
📸 Static
Oh My Thai
Food Itself
October 10
Saturday
Countdown Sneak Peek — The Morning Routine / Kitchen Open-Up
🎥 Video
Oh My Thai
Behind the Curtain
October 11
Sunday
Days-to-Go Countdown Sticker
✨ Story
Oh My Thai
Behind the Curtain
October 16
Friday
Grand Opening — The Slow Pull-Away Hero Reveal
🎥 Video
Oh My Thai
Occasions & Experiences (grand opening)
October 16
Friday
Countdown Hits Zero — “Tonight!”
✨ Story
Oh My Thai
Occasions & Experiences (grand opening)
October 22
Thursday
Portfolio Balance — Giuseppe Iloilo Plating Reel
🎥 Video
Giuseppe Iloilo
Iloilo Proud / Social Proof
October 22
Thursday
Story Cut from the Same Footage
✨ Story
Giuseppe Iloilo
Iloilo Proud / Social Proof
📌 Cap usage: 4/4 static · 4/4 video · 8/8 Stories — fully committed across the Sep 29 – Oct 31 run (3 static / 4 video / 7 Stories land inside October itself).
📊
October 2026 Content Strategy Overview
One Continuous Reveal Arc
The Jardin×Giuseppe mystery tease resolves into a toast reel that unveils Oh My Thai, then counts down to the Oct 16 grand opening. Per Hazel's Sept 22 confirmation, this replaces the earlier two-thread plan (teaser + launch treated separately).
Pre-October Tease
The arc's opening beat is pulled to Sep 29, ahead of the month proper, per Hazel's request — tightening the monthly shoot's timeline to ~Sep 26–27.
Monkey Business, Separately
The Oct 1 relocation-contract announcement runs on its own track, fully vague on location per the relocation guardrail — no address, no map pin, no moving date.
Portfolio Balance Restored
Merging the teaser and launch storylines freed one slot, now spent on a non-launch anchor (Giuseppe Iloilo) so the group page doesn't read as launch-only this month.
Two Shoots, Two Budgets
The monthly half-day shoot (Libertad Cafe) covers the tease, the reveal, and the countdown at no extra cost. The Oct 16 grand-opening content is a separate, client-funded shoot at Oh My Thai itself.
Cap Discipline
4 static, 4 video, 8 Stories — the full Basic Starter allotment, no more. Every piece is mapped to a pillar and a concept; nothing runs twice.